Philipp Plein × Barbie — 50th Anniversary

To celebrate Barbie’s 50th anniversary, German fashion designer Philipp Plein created an exclusive outfit for Mattel. For the campaign, we photographed the custom-designed Barbie at the Mattel Studios in El Segundo, followed by a fashion shoot with Marie from Germany’s Next Topmodel, also in the greater Los Angeles area. In post-production, the images were combined into the final campaign visuals — including an advertisement for Vogue.

One visual is often just the beginning.

Photography, compositing, retouching, typography and design work together as part of one process. From a central visual, we develop additional applications and formats tailored to their specific use — from editorial and advertising to print, POS and digital communication.