GOVECS
From an iconic scooter to urban e-mobility.
For GOVECS, now eSchwalbe, we created a lifestyle and image production centered around the electric reinterpretation of the Schwalbe. The aim was to combine the well-known character of this iconic scooter with a contemporary urban visual language and position the eSchwalbe as a modern vehicle for city life.
E-schwalbe Website →
Munich as the stage for the new Schwalbe.
The production was shot on location in Munich with models and a range of urban settings. The focus was not on technical product shots, but on mobility, lifestyle and the feeling of life surrounding the vehicle. The resulting visuals were used for social media, the website, as well as editorial and communication purposes.
The primary goal of product photography is to depict objects in a way that promotes sales in order to generate maximum demand and profits. Product photos are presented objectively with all relevant details without evoking certain emotions. They have a depictive character and are perfectly lit in order to faithfully reproduce product features such as material, shape, dimensions, colors and logos shown.
