Kingshouse
Fashion meets art.
For Kingshouse, we developed a campaign concept that combines classic fashion photography with AI-generated art worlds. The starting point was a carefully selected group of artists and their distinctive visual languages — from Picasso, Dalí and van Gogh to Warhol and Banksy. Based on these references, we first created the visual worlds and scenarios into which the custom-tailored Kingshouse suits would later be integrated.
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This time, the visual world came first — and the photograph followed.
After developing the AI visuals, models, poses, perspectives and lighting were carefully matched to the existing compositions. The models were then photographed wearing genuine, custom-tailored Kingshouse suits. Only afterwards were the final compositions created in extensive post-production, combining real photography with the artificially developed visual worlds.
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When photography, concept development and new technologies come together, new possibilities emerge beyond traditional production.
Hybrid workflows make it possible to create visual worlds that would require significantly greater production effort using photography alone — without sacrificing the quality, materiality and credibility of real photography.
