MINADI
Ten years. One brand. Ever-evolving visual worlds.
For around ten years, we have supported MINADI photographically and creatively in developing its visual communication. Over this time, we have created campaigns and editorials with very different visual languages — from reduced black-and-white studio photography to elaborate on-location productions. At the center of it all always remains the product: the eyewear.
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From the studio to Joshua Tree.
Each collection calls for its own visual language. For MINADI, we created classic studio imagery as well as fashion and lifestyle productions in exceptional locations — including Joshua Tree. Concept, location, models, styling, lighting and post-production are all tailored to the respective collection, without ever losing focus on the product.
New possibilities expand the visual language.
Today, AI-based production methods open up additional possibilities for developing campaign ideas and visual worlds that would traditionally only be achievable with significantly greater production effort. What matters most is not the technology, but the result: a distinctive visual idea in which product and brand remain credibly at the center.
